Smart routing,powered byprediction.

PeopleAds is an SSP for CTV, in-app and web with an AI-driven prediction engine. Every request is verified, scored and routed to the buyer most likely to buy it, at the right price and the right time.

Become a demand partner Sell your inventory

Illustration with fictional apps, brands and prices.

The PeopleAdsengine.

Five modules run on every request, in milliseconds, before a buyer sees it.

1 · Verify

Supply verification

Nearly 35,000 apps and their app-ads.txt files scanned. Only authorised supply enters the engine.

2 · Predict

AI prediction engine

A model trained on our auction history scores every request with the probability that each buyer will buy it.

3 · Route

Smart routing

Each request goes to the buyers most likely to buy it, in real time. Low-scoring requests are never sent.

4 · Price

Dynamic floors

The floor of every request is set to maximise yield, by supply source and by hour.

5 · Pace

Demand pacing forecast

We predict when each buyer buys and open volume at those moments.

Built on the standards every buyer expects: ads.txt and app-ads.txt, sellers.json, complete schain, and invalid-traffic monitoring with DoubleVerify, HUMAN and Pixalate.

We send less.Buyers spend more.

Most SSPs forward every request and let buyers filter. Our engine filters first.

For demand partners

Fewer wasted QPS and lower infrastructure cost
Higher bid and win rates on what you receive
Fewer timeouts, with the longest tmax the publisher allows
Volume when you buy, not all day

For publishers

Requests routed to the buyers that actually buy them
Floors that maximise revenue per request
More of your requests answered in time
Verified supply that buyers trust and pay for

Inside theprediction engine.

Every bundle gets a score from our model. The score decides what is sent, to whom, when and at what price.

Bundle quality scoreExample, fictional apps

Streamline TVCTV · app-ads.txt DIRECT

Harbor NewsWeb · ads.txt DIRECT

Pocket PuzzlesIn-app · app-ads.txt RESELLER

Quick FlashIn-app · no app-ads.txt line

The score is the predicted probability that a request from this bundle is bought. Low-scoring requests are not sent.

Automatic verification: We scan nearly 35,000 apps and their app-ads.txt files, and only authorised supply is passed at scale.
Bundle quality score: A model trained on our auction history predicts how likely each bundle is to be bought, so only requests worth answering reach buyers. Less wasted traffic, fewer timeouts.
Quality routing: Every day, traffic is routed to the demand that converts it and reduced where it doesn't.
Floor optimisation: The floor of each request is set to maximise yield, by supply source and by hour.
Demand pacing forecast: We predict when each buyer buys and open volume at those moments, instead of flooding endpoints all day.

For publishers

Connect through Prebid or OpenRTB. Add one line to your ads.txt or app-ads.txt and your inventory becomes eligible for buyers who pay for verified supply.

How to connect your inventory

For demand partners

OpenRTB 2.5 and 2.6, including CTV ad pods. Only authorised requests with a complete schain, shaped to the volume and supply you actually buy.

How to connect your DSP

Connected TV first.In-app and web too.

Connected TV

Video ad breaks in streaming apps on smart TVs and devices.

Formats: 15s and 30s video, ad pods
Connection: OpenRTB 2.6

In-app

Banners, interstitials and rewarded video in iOS and Android apps.

Formats: Banner, interstitial, rewarded
Connection: OpenRTB 2.5 / 2.6

Web

Display and video on desktop and mobile websites.

Formats: Display, instream, outstream
Connection: Prebid.js, Prebid Server

Buy supplyyou can trust.

Tell us what you want to connect, inventory or demand, and we'll send the integration details.

Talk to us