Smart routing powered by prediction.
PeopleAds is an SSP for CTV, in-app and web. Our AI-driven prediction engine sends every request to the buyer most likely to buy it.
Most SSPs forward every request and let buyers filter. We filter first. We send less. Buyers spend more.
The PeopleAds engine.
- 01 Verify
Supply verification
Nearly 35,000 apps and their app-ads.txt files scanned. Only authorised supply enters the engine.
- 02 Predict
AI prediction engine
A model trained on our auction history scores every request with the probability that each buyer will buy it.
- 03 Route
Smart routing
Each request goes to the buyers most likely to buy it, in real time. Low-scoring requests are never sent.
- 04 Price
Dynamic floors
The floor of every request is set to maximise yield, by supply source and by hour.
- 05 Pace
Demand pacing forecast
We predict when each buyer buys and open volume at those moments.
Every request, scored live.
In the time it takes a stream to load an ad break, PeopleAds checks the request, predicts who will buy it and sends it only there.
Illustration with fictional apps and prices.
We send less. Buyers spend more.
Most SSPs forward every request and let buyers do the filtering. Our engine does it first, and both sides gain.
For publishers
- Requests routed to the buyers that actually buy them
- Floors set request by request to maximise revenue
- More of your requests answered in time
- Verified supply that buyers trust and pay for
For demand partners
- Fewer wasted QPS and lower infrastructure cost
- Higher bid and win rates on what you receive
- Fewer timeouts, with the longest tmax the publisher allows
- Volume when you buy, not all day
Connected TV first. In-app and web too.
Connected TV
Video ad breaks in streaming apps on smart TVs and devices.
- 15s and 30s video
- Ad pods
- OpenRTB 2.6
In-app
Banners, interstitials and rewarded video in iOS and Android apps.
- Banner
- Interstitial
- Rewarded
Web
Display and video on desktop and mobile websites.
- Display
- Instream
- Prebid
Standards
The checks every buyer expects, on every request.
- ads.txt
- sellers.json
- schain
- DV · HUMAN · Pixalate
Let's talk programmatic.
Tell us what you want to connect, inventory or demand. We reply to every enquiry, usually within a day.
contact@peopleads.coQuestions, answered.
What is PeopleAds?
PeopleAds is a supply-side platform (SSP) for CTV, in-app and web advertising. Our AI-driven prediction engine verifies every ad request and routes it only to the buyers most likely to bid on it, so publishers sell more of their inventory and buyers receive less waste.
What makes PeopleAds different from other SSPs?
Most SSPs send every request to every buyer. PeopleAds predicts which buyer is most likely to buy each request and routes it there. Every request also passes through five steps: Verify (ads.txt, app-ads.txt, sellers.json and supply chain checks), Predict (an AI score of how likely the request is to convert), Route (smart routing to the right buyers), Price (dynamic floors) and Pace (demand pacing forecasts).
How does PeopleAds verify supply quality?
Every request is checked against ads.txt or app-ads.txt, sellers.json and a complete supply chain object (schain). Traffic is scanned by independent verification partners: Pixalate, DoubleVerify and HUMAN. Requests that fail these checks are not sent to buyers.
Which formats and environments does PeopleAds support?
CTV video, in-app video and banner, and web video and banner, across mobile, desktop and connected TV devices.
How do publishers integrate with PeopleAds?
Publishers connect through OpenRTB 2.5 or 2.6, or through Prebid (Prebid.js and Prebid Server). Once the PeopleAds lines are added to your ads.txt or app-ads.txt file, we set up an endpoint and traffic can start flowing within days.
What lines do I need to add to my ads.txt or app-ads.txt?
Our team sends you the exact lines during onboarding. The PeopleAds line is DIRECT if you own the inventory and RESELLER if you represent other publishers.
How do demand partners connect to PeopleAds?
Demand partners connect through OpenRTB 2.5 or 2.6. Every bid request includes a full supply chain object, and PeopleAds is listed in its own sellers.json as seller type BOTH, so the path from the publisher to you is fully transparent.
Where is PeopleAds based?
PeopleAds is operated by FMD Media Group LTD, headquartered in Tel Aviv, Israel. Our servers are located in the United States (US East).