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PublishersMake your CTV, in-app and web inventory available to buyers who pay for verified supply.Demand partnersReceive only the CTV, in-app and web supply you are likely to buy, scored and verified.

Smart routing powered by prediction.

PeopleAds is an SSP for CTV, in-app and web. Our AI-driven prediction engine sends every request to the buyer most likely to buy it.

Most SSPs forward every request and let buyers filter. We filter first. We send less. Buyers spend more.

The PeopleAds engine.

  1. 01 Verify

    Supply verification

    Nearly 35,000 apps and their app-ads.txt files scanned. Only authorised supply enters the engine.

  2. 02 Predict

    AI prediction engine

    A model trained on our auction history scores every request with the probability that each buyer will buy it.

  3. 03 Route

    Smart routing

    Each request goes to the buyers most likely to buy it, in real time. Low-scoring requests are never sent.

  4. 04 Price

    Dynamic floors

    The floor of every request is set to maximise yield, by supply source and by hour.

  5. 05 Pace

    Demand pacing forecast

    We predict when each buyer buys and open volume at those moments.

Every request, scored live.

In the time it takes a stream to load an ad break, PeopleAds checks the request, predicts who will buy it and sends it only there.

0.00score
app-ads.txtsellers.jsonComplete schainHuman traffic
DSP 1
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DSP 2
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DSP 3
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Illustration with fictional apps and prices.

We send less. Buyers spend more.

Most SSPs forward every request and let buyers do the filtering. Our engine does it first, and both sides gain.

For publishers

Connect through Prebid or OpenRTB.

  • Requests routed to the buyers that actually buy them
  • Floors set request by request to maximise revenue
  • More of your requests answered in time
  • Verified supply that buyers trust and pay for
Become a supply partner

For demand partners

OpenRTB 2.5 and 2.6, server to server.

  • Fewer wasted QPS and lower infrastructure cost
  • Higher bid and win rates on what you receive
  • Fewer timeouts, with the longest tmax the publisher allows
  • Volume when you buy, not all day
Connect your demand

Connected TV first. In-app and web too.

Connected TV

Video ad breaks in streaming apps on smart TVs and devices.

  • 15s and 30s video
  • Ad pods
  • OpenRTB 2.6

In-app

Banners, interstitials and rewarded video in iOS and Android apps.

  • Banner
  • Interstitial
  • Rewarded

Web

Display and video on desktop and mobile websites.

  • Display
  • Instream
  • Prebid

Standards

The checks every buyer expects, on every request.

  • ads.txt
  • sellers.json
  • schain
  • DV · HUMAN · Pixalate

Let's talk programmatic.

Tell us what you want to connect, inventory or demand. We reply to every enquiry, usually within a day.

contact@peopleads.co

We never share your details.