PeopleAds

Good advertising starts withbetter connections.

PeopleAds is an independent programmatic platform connecting publishers and demand partners across web, in-app and connected TV, through Prebid and OpenRTB.

Explore the platformLet's talk
The Daily ReviewSport · Skateboarding
A skateboarder mid-kickflip above a concrete ledge at golden hour
Skateboarding · Technique
A kickflip, held for a tenth of a second
Ad
Ostra Coffee
Single origin, delivered weekly.
Order now
imp.banner { w: 300, h: 250 }
site.page "…/sport"
● bid response_

Illustrative mockups with fictional brands. Not PeopleAds campaigns.

Supply.

For publishers, app developers and media owners.

Make your display and video inventory available to programmatic demand through Prebid or a direct OpenRTB connection.

For publishers

Demand.

For DSPs and programmatic buyers.

Access web, in-app and CTV supply through OpenRTB 2.5 and 2.6, with a complete supply chain on every request.

For demand partners

Advertising lives everywhere.

Ad
Northlane RailCity to coast in 2h40.Book seats
On the slow return of the long read
Ad
Kelda Outdoor
Built for the long weekend.
Shop jackets
WebDisplay and video on desktop and mobile websites.
Weather18°
18°
Rain from 4pm
Ad
Drift Umbrellas
Rain at 4pm. You're covered.
Get one
In-appBanners, interstitials and video inside mobile applications.
Streaming · Home20:41
Arden Motors
The quiet electric.
Ad 1 of 2
Wild horizons
Above the streets
The fresh table
Beyond Earth
Connected TVVideo ad breaks in streaming apps.

Illustrative mockups with fictional brands. Not PeopleAds campaigns. Availability depends on each partner's inventory and integration.

Built for programmatic.

PeopleAds runs its own programmatic platform. We handle the full connection: integration, testing and day-to-day operations.

How the platform works

  • Prebid

    A PeopleAds adapter for Prebid.js and Prebid Server, so publishers can add our demand to the wrapper they already run.

  • OpenRTB 2.5 and 2.6

    Server-to-server bid requests and responses on the IAB Tech Lab specification, including ad pods for CTV.

  • Supply-chain transparency

    A public sellers.json file and a complete SupplyChain object (schain) on every bid request we send.

  • Traffic quality

    Supply is screened before launch and monitored continuously for invalid traffic with Pixalate, DoubleVerify and HUMAN.

  • Reporting and operations

    Reporting agreed with each partner, reconciled against their numbers, and a team you can actually reach.

Prebid · OpenRTB 2.5 / 2.6 · sellers.json · SupplyChain · ads.txt / app-ads.txt · IVT monitoring by Pixalate, DoubleVerify and HUMAN

Less friction. More connection.

1

Discover

We learn your inventory or demand, formats and requirements.

2

Connect

Endpoints, specifications and commercial terms are agreed and tested.

3

Operate

Launch, monitor and refine together, with a named contact.

Results depend on inventory, demand and market conditions. We don't promise outcomes we can't control.

About us

Let's make a connection.

Supply, demand or technology partnerships. We'd like to hear from you.

Get in touchcontact@peopleads.co