PeopleAds

Good advertising starts withbetter connections.

PeopleAds is an independent programmatic platform connecting publishers and demand partners across web, in-app and connected TV, through Prebid and OpenRTB.

Explore the platformLet's talk
The Daily ReviewCulture · Tech · Life
Ad slot300×250
imp.banner { w: 300, h: 250 }
site.page "…/culture"
● bid response_

Illustrative mockup

Supply.

For publishers, app developers and media owners.

Make your display and video inventory available to programmatic demand through Prebid or a direct OpenRTB connection.

For publishers

Demand.

For DSPs and programmatic buyers.

Access web, in-app and CTV supply through OpenRTB 2.5 and 2.6, with a complete supply chain on every request.

For demand partners

Advertising lives everywhere.

Ad728×90 leaderboard
On the slow return of the long read
Ad300×250
WebDisplay and video on desktop and mobile websites.
Weather18°
18°
Partly cloudy
Sponsored
320×50 · in-app banner
In-appBanners, interstitials and video inside mobile applications.
Streaming · Home20:41
Ad 1 of 2
Your brand here
CTV · 30s spot
Connected TVVideo ad breaks in streaming apps.

Illustrative mockups, not PeopleAds campaigns. Availability depends on each partner's inventory and integration.

Built for programmatic.

PeopleAds runs its own programmatic platform. We handle the full connection: integration, testing and day-to-day operations.

How the platform works

  • Prebid

    A PeopleAds adapter for Prebid.js and Prebid Server, so publishers can add our demand to the wrapper they already run.

  • OpenRTB 2.5 and 2.6

    Server-to-server bid requests and responses on the IAB Tech Lab specification, including ad pods for CTV.

  • Supply-chain transparency

    A public sellers.json file and a complete SupplyChain object (schain) on every bid request we send.

  • Traffic quality

    Supply is screened before launch and monitored continuously for invalid traffic with Pixalate, DoubleVerify and HUMAN.

  • Reporting and operations

    Reporting agreed with each partner, reconciled against their numbers, and a team you can actually reach.

Prebid · OpenRTB 2.5 / 2.6 · sellers.json · SupplyChain · ads.txt / app-ads.txt · IVT monitoring by Pixalate, DoubleVerify and HUMAN

Less friction. More connection.

1

Discover

We learn your inventory or demand, formats and requirements.

2

Connect

Endpoints, specifications and commercial terms are agreed and tested.

3

Operate

Launch, monitor and refine together, with a named contact.

Results depend on inventory, demand and market conditions. We don't promise outcomes we can't control.

About us

Let's make a connection.

Supply, demand or technology partnerships. We'd like to hear from you.

Get in touchcontact@peopleads.co