Programmatic, CTV, fraud and AI. What we see from inside the supply chain.
For fifteen years, every programmatic impression has been sold in a split-second auction. Bid shading, private deals and AI agents are now challenging that model. Here is what is changing and what is likely to remain.
Read articleCTV fraud schemes jumped 140% in a year, and fraudsters now use AI to scale. Here are the tools the industry uses to fight back, from simple text files to pre-bid scanning and botnet takedowns.
Read articleProgrammatic started as a way to sell leftover banners. Twenty years later it moves most of the money in digital advertising. Here is how it got here, where it stands in 2026, and where it is heading.
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